This exercise requires you to use your improvisation and analytical capabilities. You will have to work

together and discuss the steps that will have to be taken and allocate the different roles in order to

arrive at a good solution for the exercise.

You have to start by choosing $4$ products that are essentially different from each other. To make the

choice of products easier, you can choose one product from each of the following $4$ groups.

A$.$ Non$-$durables $1$: Foodstuffs: Mazoon Milk, Dahabi Bread, or Mars Bar

$2$: Cosmetics: Nivea body lotion, Dove facewash, or Huda nail polish

B$.$ Durables $1$: Technology sector: PlayStation $4,$ Matebook D$14,$ or iPhone $14$ Pro Max

$2$: Automotive sector: Audi A$8,$ Xiaomi eBike, or Ducati DesertX

Exercise:

$1)$ The $4$ products are in different categories. Use sources to determine which category the products

are in$.(20$ Marks$)$

a$.$ State whether they are mass$-$produced products or products made for individual customers.

$(4$ Marks$)$

b$.$ State whether a push system or a pull system is used to drive the flow of goods. $(4$ Marks$)$

c$.$ State the target groups the products are aimed at$.(4$ Marks$)$

d$.$ Describe the breadth and depth of the assortment. $(8$ Marks$)$

$2)$ Work out the marketing mix for the four areas below and use graphics and sources for this.