Question: This is a Consumer Behavior class question. Are the cultures of the world becoming more similar or more distinct? Possible areas to explore are: Motives

This is a Consumer Behavior class question.

  1. Are the cultures of the world becoming more similar or more distinct?
    • Possible areas to explore are:
  • Motives of purchase
  • Impact of the society/social group on purchase intentions
  • Usage rates
  • Possibility of repurchase
  • Word of mouth
  • Methods of impacting and predicting consumer behavior
  • Consumer decision styles
  • Role of emotions in consumer behavior
  • Customer loyalty

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