This is a google analytics report over the google march shop. Provide a report can be used
Question:
This is a google analytics report over the google march shop. Provide a report can be used to build a picture of what else people are interested in. This report is should be an analysis over these three categories.
o Affinity Categories screenshot included. What are the general interests of users who
have visited this site (i.e. hobbies and activities they enjoy), is very
high in the funnel (the start of the purchase process), and is,
therefore, best used for raising brand awareness
o In-Market Segments screenshot: What users are showing the intent to purchase?
o Other Categories screenshot: who is apart of this group and what users based on what else they are browsing?
· Analyze the interests section and provide insights into the following:
o What did you find out? Any potential marketing opportunities,
awareness campaign opportunities with different industries from
certain interest groups? What is your overall conclusion?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr