This is a graduate course and students will be expected to research and write papers summarizing in their own words what they have found on current topics from the weekly readings. Research is a theoretical review of relevant literature and application of findings in the literature to a topic related to a specific industry, field, or business problem.

The research must be conducted using peer-reviewed trade or academic journals. While Blogs, Wikipedia, encyclopedias, course textbooks, popular magazines, newspaper articles, online websites, etc. are helpful for providing background information, these resources are NOT suitable resources for this research assignment.

Topic Selected: Return on investment, key performance indicators, and Web analytics associated with social media.

a. Cover page

b. Overview describing the importance of the Return on investment, key performance indicators, and Web analytics associated with social media. to current business and professional practice in your own words.

c. Purpose of Research should reflect the potential benefit of the Return on investment, key performance indicators, and Web analytics associated with social media. to the current business and professional practice and the larger body of research. d. Review of the Literature summarized in your own words. Note that this should not be a copy and paste of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).

e. Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.

f. Conclusion in your own words