This is a hypothetical positioning map for the citrus-flavored soft drink market. Answer the following question based
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This is a hypothetical positioning map for the citrus-flavored soft drink market. Answer the following question based on the map.
If you were the brand manager for 7up, what strategy should you recommend?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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