This is a Marketing assignment. Read the paragraph given and then answer. Answer to the point with specific reason accordingly.

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Rebl fleur Oby Rihanna Promotion Wrap-up with Instructions: Read the article excerpt and answer the questions on the reverse. Adapted from: For Rihanna's perfume, a video meant for rewatching Andrew Adam Newman, The New York Times Published February 9, 2011 To introduce a new perfume named for the singer Rihanna, Parlux Fragrances is focusing its marketing efforts primarily on an online video to be introduced by Friday. The new scent, Reb'l Fleur by Rihanna, is, as its name suggests, meant to evoke both the rebellious and flowery sides of the singer, and a video featuring her that is the centerpiece of an online campaign also depicts that duality. The video by Droga5, a Manhattan agency, is expected to be uploaded to rihannareblfleur.com and on video-sharing Web sites like YouTube and Vimeo. The goal, naturally, is for the video to go viral, and Droga5 is projecting that it will be viewed more than 20 million times. What makes that more realistic than it may sound is the staggering popularity of Rihanna, who has about 24 million followers on Facebook and more than 3.2 million on Twitter. The singer will direct fans to the video through both of those social networks. For Parlux, the campaign invests an unprecedented amount of resources into an online campaign. But it also relies on more traditional advertising. Reb'l Fleur billboards are scheduled for monthlong runs on Sunset Boulevard in Los Angeles and in Times Square. Rather than introducing scents as it often does, magazine advertising will bring up the rear, appearing in Lucky, Juicy, and People Style Watch For three months, the perfume also will be advertised in 363 movie theaters using an edited version of the online video; as moviegoers exit the theaters representatives from the brand will hand them scented cards. The brand expects to hand out about seven million of the cards, offering them not to everyone but rather to the target demographic for Reb'l Fleur: women 18 to 24. In all, the campaign is expected to cost $4 million to $5 million. It represents the biggest launch we've had for some time" for Parlux, said Mr. Purches, the founder of the company. 1. Is Reb'l Fleur an example of co-branding or co-marketing? Why? 2. Which promotional objective(s) (i.e., inform, persuade, or remind) is the campaign for Reb'l Fleur using? Why? 3. Fill out the table with examples of different types of promotions described in the article excerpt. Promotional Tactic Type of Promotion? Push vs. Pull (Advertising, PR, Sales Promotion, (Is the tactic (Remember tactics are specific!) Direct Marketing, or Personal Selling) push, pull, or both?) 1. Is Reb'l Fleur an example of co-branding or co-marketing? Why? 2. Which promotional objective(s) (i.e., inform, persuade, or remind) is the campaign for Reb'l Fleur using? Why? 3. Fill out the table with examples of different types of promotions described in the article excerpt. Promotional Tactic Type of Promotion? Push vs. Pull (Advertising, PR, Sales Promotion, (Is the tactic (Remember tactics are specific!) Direct Marketing, or Personal Selling) push, pull, or both?)