Question: This is a marketing question, please select (one) answer. In the article entitled, Former Executive Shares the Secrets to How Disney Runs Its Empire the

This is a marketing question, please select (one) answer.

In the article entitled, "Former Executive Shares the Secrets to How Disney Runs Its Empire" the author credits Disney's success to which of the following?

a. the company's hiring, training and employee attention to detail.
b. superior advertising and promotion.
c. synergy across the company's business units.
d. staying true to the legacy of Walt Disney, the company's founder.

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