THIS IS A POWERPOINT PLEASE HELP!

Summary

Put on your marketing manager hat and use the provided Marketing Research Approach Template to develop a proposal for how you will use the five-step Marketing Research Approach to develop a strategy for solving a marketing problem or addressing a marketing opportunity.

Presentation

In your presentation, do the following [Note, the Marketing Research Approach Template provides a fill-in-the-blank template that will simplify this project]:

• Define your offering (product or service)
• Explain your marketing problem or opportunity
• Identify three groups of customer segments by their need for your offering. Identify three benefits of your offering.
• Conduct a competitive analysis through which you compare key features and benefits of your offering to competitors
• From your competitive analysis, determine the differentiation by answering these questions: What makes your offering better than competitors? Why should customers choose your offering over that of competitors?
• Define the five-step Marketing Research Approach. Explain what you recommend for each step.
• Conclude with an action plan that summarizes the key points of your proposal and offers specific recommendations for next steps.

Support your analysis and recommendations using concepts from the Required Resources. Apply and cite at least two sources..