This is a quote from Ben Jankowski. Ben is the Global Media Head for Mastercard. Bens quote describes how it is necessary to link a consumers decision journey and purchase funnel to each media types strengths.

"We get into a trap of trying to pigeonhole radio's job is this, TV's job is that, social's job is this," Jankowski says. "Really, where you get the incremental value is to blend it all together and find that consistent idea that can go across the purchase funnel, all the way from a TV commercial down to the communications our banks are sending out. We're focused on trying to figure out what that thread is, where everything can coexist."

Taking one media vehicle how do they fit on the consumer decision journey, thinking specifically of the trigger point, information gathering phase, purchase decision, and feedback loop and why?