This is a short answer question

As a Product Marketing Manager at Nike, you and your team have recently completed a segmentation study for a new line of female youth soccer cleats. As part of the study you have learned that soccer has become incredibly popular among girls and teens, in large part due to the recent success of the US Women's Soccer Team and other female athletes. However, Nike is not the only company noticing this trend. Other soccer equipment manufacturers like Adidas, Puma, Mizuno, and others have also recently increased their product launches and presence in the market.

As you consider:

1. Which group(s) of potential customers to target, and
2. How to position your brand to this target market(s),

What are the key marketing considerations you will take into account in your analysis. Please be organized and specific in your response. You do not need to identify a target segment, but rather the key considerations that will be top of mind in your analysis.