This is a short - answer type question . Students should provide their analyses , Justifications and logics to support your answers in order to get the full points . If they are limited , it is possible that students get reduced points or zero point . Read the extract from the A.1 . Steak Sauce case . Using competitor analysis , describe the level of competition between Kraft and Unilever . Kraft Foods : Kraft Foods was the second largest food company in the world and the largest food company in the United States . Kraft Foods had 67 major brands , each with more than $ 100 million in annual sales . Products spanned a wide range of categories , including coffee , yogurt , lunch meats , frozen pizza , salad dressing , barbecue sauce , mayonnaise , marinades , cheese , boxed dinners , candy , cookies , crackers , nuts , cereal , mayonnaise , stuffing , and rice . Its products were easily found in any major retail or convenience stores . Unilever : One of the largest consumer products companies in the world , Unilever had annual sales of almost $ 50 billion . The company had a vast and diverse collection of businesses . Brands include Dove , Vaseline , Close - Up , Breyers , Ragu , Hellmann's Knorr , Lipton , and Axe . Its businesses included salad dressings , mayonnaise and marinades . It had a strong distribution channel internationally

QUESTION 41 10 points Sert This is a short-answer type question. Students should provide their analyses, Justifications and logics to support your answers in order to get the full points. If they are limited, it is possible that students get reduced points or zero point. Read the extraer from the A.1. Steak Sauce case. Using competitor analysis, describe the land of competition between Kraft and Unilever Kraft Foods: Kraft Foods was the second largest food company in the world and the largest food company in the United States. Kraft Foods had 67 major brands, each with more than 100 million in annual sales. Products spanned a wide range of categories, including coffee, yogurt, lunch meats, froren pizza, salad dressing, barbecue ano, mayonnaise, mides, cheese, boxed dinners, candy, cookies, crackers, nuts, cereal, mayonnaise, stuffing, and rice. Its products were easily found in any major retail or convenience stores Unilever: One of the largest consumer products companies in the world, Unilever had annual sales of almost $50 billion. The company had a vast and diverse collection of businesses Brands include Dove, Vaseline, Close-Up, Breyers, Rage, Hellmann's Knorr, Lipton, and Axe. Its businesses included salad dressings, mayonnaise and marinades. It had a strong distribution channel internationally. For the toolbar, press ALT-F10 (PC) or ALTHAN 10 (Mac) BIUS Paragraph Arial 10pt V EM A Save All Answers Sever Vok Sawah Set to be and submit Chok sou All Anistoran