This is a stage in the decision$-$making

process but it is not the first stage.

Abbie Tanner

That's going to be a hard sell for the Home

Office. You know that Wise Panda Hardware

is a chain with locations throughout the

country. Every location offers the same

inventory, runs almost identical promotions,

and so on$.$ What youre proposing would

change that for just this location. It would

require some serious decision making and, in

the decision$-$making process, the first thing I

have to be sure of is called the

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