This is a three$-$part Chapter Discussion encapsulating core concepts from Chapters $7-9.$

For Chapter $7,$ Business Marketing, compare consumer products and business products. Provide at least five examples of:

Consumer products

Business products

What products could be marketed in both the consumer and business markets?

For Chapter $8,$ Segmenting and Targeting Markets, rather than utilizing target marketing, consider marketing a product without any segmentation.

What would happen if you tried to market a product to everyone, especially now that we live in a globally connected world? Is it possible?

Would a company be able to engage with e$$reryone$?$

Could a company be successful using this non$-$segmented approach?

Would a company marketing without segmentation be using its resources effectively? Why or why not?

For Chapter $9,$ Marketing Research, discuss scanner$-$based research. For some, it is seen as "the ultimate answer" for marketing researchers.

$-$What are its advantages?

Do you see any disadvantages of this methodology?

Does scanner$-$based research allow you to understand why consumers buy certain products?