This is a variation of exercise $3$ in chapter $2$ of the text.

You are on the leadership team for a pharmaceutical company that is in a difficult financial situation due to patents that have expired on two of your most profitable drugs. Brainstorm three criteria by which you would select and prioritize new prdjects. Weight the criteria. Brainstorm three projects you might pursue $($these need not be particularly realistic but follow the pharmaceutical company context$).$ Assign scores to each project for the criteria you selected. Complete the scoring matrix and rank the projects.

The grade will be based on your application of the scoring matrix. However, clarity in the naming of the criteria and projects will be important in my understanding of your answer.