This is all one question. It goes together. please type or write in print for better reading.

You are a business manager for Coca Cola and some new competitive soft

drinks are being introduced with great customer acceptance.

A. Fast second strategy.

i. Explain the fast second strategy.

i. Explain why and how Coke could use the fast second strategy to

increase its economic profit using 2 examples.

B. Explain to your boss how Coke can use the protection provided by patents,

copyrights, and trademarks to increase their economic profits of the

company.

i. Discuss what each of the 3 protections apply to, and

ii. Discuss how each will help a firm achieve economic profits.

C. Explain to your boss how Coke can use their Brand to increase their

economic profits.

i. Discuss the following and how each can be used to increase a firms

economic profit:

1. Brand-name recognition

2. Brand equity

3. Brand promise

4. Brand personality

D. Explain to your boss how technological advance increases productive

efficiency and allocative efficiency.

i. Discuss the impact of technolog