Question: This is all the information I have been given unfortunately and can confirm the question is sufficient 2. (14 Marks) Vanessa owns the only DVD

This is all the information I have been given unfortunately and can confirm the question is sufficient

This is all the information I have been given unfortunately and can

2. (14 Marks) Vanessa owns the only DVD rental store in town. Vanessa incurs a marginal cost of 5 dollars for each rented movie, but has no substantial fixed cost to run the business. Suppose that the inverse demand of DVD rental differs across groups of users in this town. Young customers adore movies, while adult customers are less fanatic of movies. Suppose young customers, denoted by index Y, have the following inverse demand for movie rentals: P = 30 - 4Y, while adult customers, denoted by index A, have the following inverse demand for movie rentals instead: P=20 - 94 (a) (5 Marks, Analytical) What is Vanessa's profit maximizing price if she is not allowed to price customers differently for the rental of movies? What is her profit and what the demands for rental by cach group of customers in this case? Please also provide a stylised graph representing the no-price discrimination situation in this market. (b) (5 Marks, Analytical) Now, assume that Vanessa can charge different prices to different group of customers. What is Vanessa's choice in terms of prices to be charged to those two groups of young and adult users? What is her profit now and what are the demands of movie rentals by the two groups of customers? Please also provide a stylised graph representing price discrimination situation in this market. (c) (2 Marks, Verbal) Do the results obtained under sub-question (a) differ from those obtained under sub-question (b)? If so, how? Comment on the welfare implications of allowing price discrimination versus not allowing price discrimination for this case. You can also use a graphical aid to put your arguments forward. 2. (14 Marks) Vanessa owns the only DVD rental store in town. Vanessa incurs a marginal cost of 5 dollars for each rented movie, but has no substantial fixed cost to run the business. Suppose that the inverse demand of DVD rental differs across groups of users in this town. Young customers adore movies, while adult customers are less fanatic of movies. Suppose young customers, denoted by index Y, have the following inverse demand for movie rentals: P = 30 - 4Y, while adult customers, denoted by index A, have the following inverse demand for movie rentals instead: P=20 - 94 (a) (5 Marks, Analytical) What is Vanessa's profit maximizing price if she is not allowed to price customers differently for the rental of movies? What is her profit and what the demands for rental by cach group of customers in this case? Please also provide a stylised graph representing the no-price discrimination situation in this market. (b) (5 Marks, Analytical) Now, assume that Vanessa can charge different prices to different group of customers. What is Vanessa's choice in terms of prices to be charged to those two groups of young and adult users? What is her profit now and what are the demands of movie rentals by the two groups of customers? Please also provide a stylised graph representing price discrimination situation in this market. (c) (2 Marks, Verbal) Do the results obtained under sub-question (a) differ from those obtained under sub-question (b)? If so, how? Comment on the welfare implications of allowing price discrimination versus not allowing price discrimination for this case. You can also use a graphical aid to put your arguments forward

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