THIS IS AN ASSIGNMENT

We are a mid-sized marketing consulting firm that provides client services in the US and abroad. You have been assigned as an RKGs consultant. For your first major project, you are responsible for creating a Marketing Plan for a hypothetical product, service, or organization of your choice. The Marketing Plan is focused on various strategy using new media and/or traditional media platforms and social media tools as the basis for the initial introduction into the market.

The Marketing Plan should identify the following:

1. "What" (Product or Service) Define your product, service or organization, explaining its history

2. "Who" (Target Consumer) Identify the market segments and target audience to whom you will direct your marketing efforts

3. "Why" (Plans and Projections) Outline your campaigns strategic goals, including your financial

4. "Where" (Platforms and Tools) Explain the marketing channels you intend to use to market your product or service

5. "When" (Timeline and Schedule) of your chosen product, service or organization.