This is an english assignment it asks to write an introduction while citing and paraphrasing. i will get my friends to also like the answer in order to support whoever answers it by following the instructions please. Thank you so much

Social Criticism of Marketing Marketing receives much criticism. Some of this criticism is justified; much is not. Social critics claim that certain marketing practices hurt individual consumers, and society as a whole. To be fair, it is not the practice of marketing itself that is bad or harmful -it's the way companies choose to implement it that matters. In most ways, we all benefit greatly from marketing activities. However, like most other human activities, marketing has its flaws. Definition of marketing Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through treating and exchanging value with others. Background information Marketing, more than any other business function, deals with customers. The twofold goal of marketing is to attract new customers by_promising superior value and to keep and grow current customer numbers by delivering satisfaction. Walmart has become the world's largest retailer--the world's second-largest company-by delivering on its promise. "Save Money. Live Better." Facebook has attracted more than a billion active web and mobile users worldwide by helping them to "connect and share with the people in their lives. Whether at home, at school, where you work, or where you play, you see marketing in almost everything you do. Yet there is much more to marketing than meets the consumer's casual eye. Marketing's Impact on Individual Consumers Consumers have many concerns about how well the marketing system serves their interests. Surveys usually show that consumers hold mixed or even slightly unfavourable attitudes toward marketing practices. Consumer advocates, government agencies and other critics have accused marketing of harming consumers through high prices, deceptive practices, high-pressure selling, unsafe products, and planned obsolescence. High Prices Many critics charge that the marketing system causes prices to be higher than they would be under more "sensible" systems. Critics point to two factors: high advertising and promotion costs, and excessive markups. High advertising and promotion costs Modern marketing is accused of pushing up prices to finance heavy advertising and sales promotion. For example, a few dozen pills of a heavily promoted brand of pain reliever sell for the same price as a hundred pills of less promoted brands. Cosmetics, detergents, and personal care products include promotion and packaging costs that can amount to 40 percent or more of the manufacturer's price to the retailer. Critics charge that much of the packaging and promotion adds only psychological value to the product rather than functional value. Excessive Markups Critics also charge that some companies mark up goods excessively. They point to the drug industry, where a pill that costs 5 cents to make may cost the consumer $2 to buy. Deceptive Practices Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. Deceptive practices fall into three groups: pricing, promotion and packaging. Deceptive pricing includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a falsely high retail list price. Deceptive promotion includes practices such as misrepresenting the products' features or performance or luring the customers to the store for a bargain that is out of stock. Deceptive packaging includes exaggerating package contents through subtle design, using misleading labelling or describing size in misleading terms. Source: Armstrong, G., Kotier, P., Trifts, V., & Buchwitz, L. (2017). Marketing: An Introduction (6th Canadian ed., pp. 83-90). Toronto, ON: Pearson INSTRUCTION: Read the text above and write an introduction paragraph answering the question "Discuss whether the current marketing system is sustainable in terms of the individual consumer benefit." Your introduction should include the following features: 2 - 3 4 Thesis 1 - Introduction of your topic statement Definition of the topic/key term (Paraphrase the underlined Background information about the topic INSTRUCTION: Read the text above and write an introduction paragraph answering the question "Discuss whether the current marketing system is sustainable in terms of the individual consumer benefit." Your introduction should include the following features: 2 3 4 Thesis 1 Introduction of your topic statement Definition of the topic/key term (Paraphrase the underlined definition and cite.) Background information about the topic (Paraphrase the underlined sentences that provide background information and cite.)