Question: This is an Integrated Supply Chain Question, Consider the following scenario for Ryan's Unique DooDad Integrated Supply Chain: a multi-tiered supply chain consisting of a
This is an Integrated Supply Chain Question,
Consider the following scenario for Ryan's Unique DooDad Integrated Supply Chain:
a multi-tiered supply chain consisting of a Wholesaler (W), a Retailer (R), and a Manufacturer (M).
The Wholesaler supplies a product to a Retailer (R), which, in turn, sells the product to end Customers (C).
C pays R $9.50 per unit.
R pays W $6.00 per unit.
W pays the Manufacturer (M) $2.90 per unit.
The costs to M are $1.40/unit.
Note that DooDad sales are seasonal and unsold DooDad are marked down to $1.00 and sold after the end of the season.
The question is :
If W agreed to lower its price to R from $6.00 to $5.50, the service level for the Integrated Supply Chain would remain the same.
In concept, I think the service level should increase, but the correct answer is remain the same. Why? Please show me calculation and explanation, thanks a lot!
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