This is another example of how pressure for local responsiveness can affect the strategy a company pursues.

Phoebe

Josie Goodman, is there anything else that stands out to you?

Yes! We need to have a Pilsner if we want to compete in the Czech Republic.

Yes! It looks like in Czech Republic we'll have to work with lots of little retailers rather than just a few big grocery chains.

Yes! Most beer consumption in Finland takes place outside the home in bars and restaurants so we can save on bottling costs.

Submit