Question: This is consider one question, so please make sure to answer everything, Typewriting Please. I. A Manager's Guide to Harness Technology: Define operational effectiveness and

This is consider one question, so please make sure to answer everything,

Typewriting Please.

I. A Manager's Guide to Harness Technology:

  1. Define operational effectiveness and how IT supports this in a business.
  2. Define value chain, what issues the analysis of value chain can reveal and why its important to business success.
  3. Explain resource based view of a competitive advantage.
  4. In your own words, define the following:
    1. Brand
    2. Scale
    3. Data and switching cost assets
    4. Differentiation
    5. Network effects
    6. Distribution channels

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