This is for Southwest Airlines

1. Situation Analysis: (a) General Environmental Analysis Focus on the trends in the seven segments of the general environment and predict which segments you expect to have the most significance to your company in coming years; (b) Industry Analysis Reference the five forces of competition model to judge the attractiveness of the industry (or segment of the industry) in which your company is competing; (c) Competitor Analysis Identify your competitor's strategies so your company can learn to predict their responses; (d) Internal Analysis Analyze your company's value chain to assess the organization's overall strengths and weaknesses.