Question: This is multiple questions A population is defined as... A group defined by a common trait A specifically selected section of a sample Three times
This is multiple questions
A population is defined as...
- A group defined by a common trait
- A specifically selected section of a sample
- Three times the square root of the standard deviation
- All of the above
You are conducting a quantitative survey and you are determining the sample size needed. Which one of the following is NOT used when you are determing the sample size of a survey?
- Level of precision of results
- Available budget
- Level of detail in the proposed analysis
- Level of flexibility required
You are wanting to know themediannumber of passengers per bus trip to Uluru over the past 11 days. Your records show bus passenger numbers of 52, 48, 49, 46, 49, 52, 50, 42, 52, 45,51. The median score is ....
- 42
- 48.7
- 49
- 52
You want to conduct a quick pilot survey on the satisfaction level of guests attending a conference so you adopt the convenience sampling method. Convenience sampling is a type of:
- Sampling frame process
- Non-probability sample
- Sample from a small population
- Qualitative probability sample
Which isNOTa preoccupation of qualitative researchers?
- emphasis on the social process
- delineate fine differences between social variables
- seeing through eyes of those studied
- description and emphasis on context
You are wanting to know differences between male and female experiences during a white water rafting adventure. Male and female are what levels of measurement?
- Nominal
- Ordinal
- Interval
- Ratio
Tourism Australia in a report on outback travel referred to aninductiveapproach as the process undertaken to collect and analyse data for this study. An inductive approach is primarily....
- Qualitative
- Theoretical
- Quantitative
- Experimental
1 points
QUESTION 8
Ms Tiramasu wants to know how is theSDscore helpful she noticed next to her score of 3.5 out of 5 on customer satisfaction at her restaurant. You advise her that theSDscore tells us approximately the proportion (or percentage) of scores (or cases) located within 1SDbelow her restaurant's mean score of 3.5 and 1SDabove her restaurant's mean score of 3.5? Ms Tiramasu asks what is that percentage? You tell her the percentage of scores 1SDbelow the mean score and 1SDabove the mean score is...
- 94%
- 34%
- 100%
- 68%
1 points
QUESTION 9
Whale watching Australia wants to know what are the reasons why people use their whale watching company. Which one of the following methods should Whale watching Australia use to collect the information they need?
- Focus groups
- Participant demographic data
- Nominal questions
- Likertscales
1 points
QUESTION 10
The owner of a restaurant you are employed is complaining at how costly it is to survey all customers who come into the restaurant. You mention to the owner that you can useinferential statisticsto reduce costs as inferential statistics allows you to infer conclusions about?
- The meaning of the restaurant significance level
- A correlation of restaurant customers from a 'p' value
- Thet-distribution between 2 groups of restaurant customers
- All the owner's restaurant customers from a sample
1 points
QUESTION 11
After transcribing interviews on why tourists use public transportation, you use the coding process to reduce the data gathered so you can make better sense of information. One of the coding processes you use is called Open coding. Open coding is:
- Not usually needed in coding data
- The initial review of data
- Coded after axial codes
- Do not involve constant comparison
Destination Gold Coast has asked you to conduct a survey using a seven-point likert scale that measures satisfaction. This satisfaction scale is what level of measurement?
- Nominal
- Ordinal
- Interval
- Ratio
1 points
QUESTION 13
You are the manager of a theme park and you have asked an employee to collect ratings of enjoyment from people who visited your theme park.You notice that your employee is collecting scores using convenience sampling. You explain to the employee they can not use convenience sampling as convenience sample is biased because it is
- Unrepresentative
- Not carefully selected in qualitative research
- Not carefully selected inquantitative research
- Used only in mixed methods
1 points
QUESTION 14
Inspecting unanalysed quantitative scores on satisfaction for meals at a fine dining restaurant are difficult, because satisfaction scores are...?
- Logical
- Unordered
- Easy to decipher
- Normal
Ms Tiramasu has scored 3.5 out of 5 on customer satisfaction at her restaurant. She notices next to 3.5 there isSD =0.54.SDis a measure of:
- Central differences of scores
- Sampling probability of scores
- Dispersion of scores
- Significance of scores
You conduct semi-structured in-depth interviews to gather information on outback tourists as a keystrength of semi-structured in-depth interviews is its...
- Findings that are generalizable to the broader population
- Deep explanations of social phenomena
- Quick and easy method of data collection
- Large sample size
Mantra want to gain a better understanding of tourist trends for the number of nightlystays at their hotels. They conduct alongitudinal research design in order to collect the information needed to identify trends. Longitudinal research should...
- test the length of a variable
- only be conducted once
- test the same tourists who stay at Mantra hotels and same variables repeatedly over time
- test all tourists repeatedly even if they do not stay at a Mantra hotel
Which one of the following is a general rule for designing survey questions?
- Always bear in mind your research questions
- Use ambiguous terms to put respondents at ease
- Never ask a closed question
- Always use vignettes rather than open questions
You are wanting to find out why tourists seek to explore outback Australia so you conduct in-depth semi-structured interviews with travellers. In-depth semi-structured interviews
- Do not use any pre-determined prompts
- Are very quick and cheap
- Require interviewing more than 100people
- Encourage people to talk feely
Tom has been asked by his hotel manager toplana survey on room cleanliness that is to be rated by guests. One of the first steps Tom must think about whenplanninga survey is ...?
- How he is going to analyse the data
- To identify what questions are appropriate
- What figures and tables should be in the report
- How he is going to write the report
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