this is my assignment , i need help on this topic and please covered values , customers and competitive strategies on pop up shops

pop up shops is my assignment. I have to write for types of customers who are using this business and the values these stores provide and competitive advantages. For your help, I have attached one sample assignment

Top Shops Pop-up Shops TSPS is the idea of Sandy Wong a local fashionista who loves surprises and new finds - clothing, food or items. Her business will be to help companies or individuals who want to set up temporary pop-up stores - both physical and on-line. Sandy is very creative and plans to offer a full range of services Services to be provided: (you must include all of these in your operations plan) - Physical stores - Virtual Stores - Events - Advertise the store through social media, regular media, word of mouth - Invite influencers to visit and promote the store - Staff the store with employees and collect payment - Events - Advertise the store through social media, regular media, word of mouth - Invite influencers to visit and promote the store - Staff the store with employees and collect payment - Collect items form the company and bring to the store - Store set up and tear down - Provide any entertainment at the store, DJ, dancers, et. For your selected scenario from the list provided by the instructor, include the following in a 4-5 page report. 1. Customer(s) - who are the customers who would make use of your business? You must identify at least four (4) different types of customers. Provide a profile (1-2 paragraphs) for EACH customer. - Main issues they are facing in life that would cause them to want to use your firm - what are important things happening in their lives - Age, income levels and professions - Relationship status - single, married, partners, children, extended family, etc. - Do they own their own homes and cars - Location where there live - urban, suburban, rural - Are they health conscious, environmentally responsible - Any other life challenges they may be facing 2. For each customer type - fully explain the VALUE your operation provides to them, and why this matters to them VALUE is NOT the products and services you offer, but what intrinsic things are provided to the customer by using your business. How will customers feel using your products and/or services? Competitive Strategies - using the Slides in Chapter 2 identify which category or categories your firm operates within and the rationale for choosing each. Fully explain how these strategies will guide the way you operate your business. Choose minimum two (2) strategies and explain why each strategy was chosen. Wording and any graphics must be your own work. Do NOT cite sources within the report. It is not a university research paper.. Customers: - Online personalities - Start-up companies - Foreign companies looking to enter the Canadian market. - Manufacturers of component parts - Catering companies and bakeries with no storefront Customer Profiles: Online Personalities These customers are direct-to-consumer companies or "influencers" who run their entire business online, with no physical brick-and-mortar location for customers to try or sample their products. They have an avid social media presence (commonly Instagram, YouTube, or TikTok) and cultivate potential customers from their fanbase or followers. Since they come from a highly visual platform, aesthetics and staying true to their brand are particularly important. Unlike some online personalities, these customers are not simply selling "merch" with their logo on it. They are extending into a line of niche products based on their personality, interests, or image. These products focus mainly on clothing, beauty, home goods, pets, and health with minimal product line breadth. These customers are often young singles or stay-at-home-parents, running their businesses in addition to school, day jobs, or raising families and skew more female than male. They are located all over the Lower Mainland but mainly concentrated in suburbs or urban areas of Vancouver. These businesses have one or two owners who are also the face of the brand and have invested their own money or profits from their online entertainment into creating these products. They are in the beginning stages of their company and looking for steady growth to keep up with demand while also introducing their products to new audiences. Since these customers may not have formal business training, they require assistance from a company that does. Getting their products physically into the hands of potential consumers is crucial. Value Added: Online Personalities - Free up time that they can focus on creative aspects of their company. - Gain peace of mind that our marketing company will adapt style and aesthetic to the customer, as these are particularly important factors for many online influencers and companies. - Gain support of real-world, physical marketing knowledge and experience to aid dient's own digital marketing knowledge. - Gain more accurate idea of forecasting for product manufacturing. Start-up Companies - Find connections with the right companies and investors to get their product noticed. - Relax knowing that someone will take on public facing roles and selling for those clients who may not be as comfortable doing so. - Ensure their products advertising is eye-catching and polished with help from marketers with an eye for visual design. - Learn from in-depth reviews of the product from potential consumers. Foreign/Out-of-Province Companies - Gain knowledge of local markets and connections within those markets. - Can pass off initial market penetration without needing to expend too many labour resources on a potentially risky investment. - Can have a reliable third-party run the marketing program without needing to physically be present. - Relax knowing there will be bilingual employees who can communicate and translate if necessary. Catering/Food Service - Gain peace of mind that employees working events have the necessary certification or permits to serve food or alcohol legally and safely. - Relax knowing that someone will take on public facing roles and selling for those clients who may not be as comfortable doing so. z companies time by providing full-service physical marketing experience: we take care of it from start to finish with little effort required from the client. - No need to spend labour resources as we use our own high-quality employees, allowing companies to use their labour on other tasks. - Company does not need to worry about set-up or follow-up. After the initial meetings and approval, they are hands off until they receive a report of the results. - No need to train employees for tradeshows or other marketing needs, we have our own employees and will train them on any information the company feels necessary. - Companies do not need to research the best events or customers to take their products to. - Companies do not need to worry about applying paying permits, or filling out paperwork to attend events or tradeshows. - Our employees can come to the clients. There is no need to send representatives to us. - Since we pick up all samples from the companies, they save time and money on shipping costs and delivery time. Quality: - Our expertise in marketing allows companies to rest easy and know that they will receive good results. - We cover every detail; ensuring we are putting out a polished, consistent, and approved brand message. - Each service is customizable to make sure we represent your brand the way you want us to. We make sure every client has a unique experience. - Every employee is trained to give exceptional customer service and have top notch product knowledge to ensure potential consumers have a positive and impactful touchpoint with the brand. - Elaine's experience in marketing gives her a list of contacts and events that may be otherwise unavailable or unknown to the client. - We will take the time to match the right location, event, or customer to each brand for optimal market penetration