This is my problem: Ulta has mediocre achievements outside of primary business. Their R&D investments are lower than the industry's fastest-growing companies; they have also been ineffective at merging businesses with diverse work cultures. Lastly, this firm's net contribution percentage and profitability ratio are less than the industry standard. The main question is, how can Ulta Beauty combat their weaknesses, maximize opportunities, leverage their strengths, and reduce potential threats to enhance their competitive advantage and profitability in the cosmetics industry?

 Develop a statement of significance explaining why this research project is important or worthwhile?