THIS IS NOT AN INCOMPLETE QUESTION - THERE IS NO MORE RELEVANT INFORMATION

You are a salesperson for the local Toyota dealership. A young, newly married couple enters the lot.

1.Research Toyota products so that you can recommend products suitable for this target. Provide a brief summary of these products.

2. Walk us through the personal selling process, using this couple as your target, leveraging the understanding of the target market that you discussed in question 1. What questions will you ask and/or how will you engage the target? What sales materials would you like to use throughout this process? What other promotional tools would you like to use throughout this process?

3. Discuss how the personal selling process can be used to influence the Stages of Buyer Readiness as you sell to this target.

4. Discuss how the personal selling process can be used to influence the steps in the Consumer Buyer Decision process as you sell to this target.