this is question of consumer behaviour

Ch.5 The Self Assignment 1. Who Are You? How many different roles do you play in your daily life? 2. Who is your extended self? List and provide 4 examples for each level of your extended self (16 examples) 3. A very important component of a consumer's self-concept is his or her gender. Define how gender roles have been traditionally classified by society. 4. Male vs. Female advertisements Find 2 advertisements from the same company for the same product. Give a brief summary of the advertisement using the 5Ws Who: company What: product When: date Where: country Why: gender role . Based on gender, explain why the company's advertising has changed over the years. 5. Find an advertisement that portrays the traditional gender stereotype. Recreate the advertisement using the opposite gender. (Reversed roles: the male parts are played by a woman or vice versa). Include both the original advertisement as well as your recreated advertisement Original Ad. Explain using 3 bolded gender terms from the chapter why the original advertisement was targeted at a specific gender. Can you see any differences in assumptions about gender-typed behaviour? Recreated Ad. When the gender roles were reversed in your recreation of the advertisement, would you consider the advertisement to be as effective as the original? Explain why or why not