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Act as Marketing Department of Land Rover North America, Inc., and give a presentation to Management Team regarding Land Rover Discovery line-ups. You and your team have to persuade Charles Hughes, President and CEO of LRNA, and should get the approval of your proposal. Your proposal should focus on the Japanese market based on the strategy of Land Rover USA. *Details will be explained by myself in the class. 1 . 3 Develop and present the followings Analyze the Situation of the Brand in Japan based on the level of 4 Brand Equity as follows: Brand Recognition Perceived Value Brand Association Brand Loyalty 2 State strategy for your Brand Develop message of Brand Advertising Campaign for the Japanese Market in 2021 Message: Main Copy mandatory. Image would help. Describe the reasons and rationale why your team ended up the idea in terms of Brand Equity. Present a Media Plan to maximize the campaign Effects Budget allocation with your rationale is mandatory Show each media such as traditional, internet. DM and promotions Reason of allocation should be explained Experiential marketing program should be included in your recommendation Your sales goal is 4,000 units a year Advertising Budget is $30MM 4 Act as Marketing Department of Land Rover North America, Inc., and give a presentation to Management Team regarding Land Rover Discovery line-ups. You and your team have to persuade Charles Hughes, President and CEO of LRNA, and should get the approval of your proposal. Your proposal should focus on the Japanese market based on the strategy of Land Rover USA. *Details will be explained by myself in the class. 1 . 3 Develop and present the followings Analyze the Situation of the Brand in Japan based on the level of 4 Brand Equity as follows: Brand Recognition Perceived Value Brand Association Brand Loyalty 2 State strategy for your Brand Develop message of Brand Advertising Campaign for the Japanese Market in 2021 Message: Main Copy mandatory. Image would help. Describe the reasons and rationale why your team ended up the idea in terms of Brand Equity. Present a Media Plan to maximize the campaign Effects Budget allocation with your rationale is mandatory Show each media such as traditional, internet. DM and promotions Reason of allocation should be explained Experiential marketing program should be included in your recommendation Your sales goal is 4,000 units a year Advertising Budget is $30MM 4