This is the only information I have. The only "reference" that comes with this, is the story at the bottom in the same photo.

Planning Determine Visuals What visuals, if any, will you use? Save Multimedia Selling-Ch. 10 Problem Solving Case #32 Writing a Content-Marketing Blog Post You work for The Good Life, a large company that sells sporting and fitness gear (eg, clothing, shoes, weights, skis, kayaks, fishing equipment). Because you are passionate about fitness and work as a personal trainer on the side, your boss has asked you to write a post for your company blog that helps non-exercisers create a home fitness routine. Of course, even though your goal is to motivate your audience to exercise, you also want to promote the company's products that might help the audience create their routines. You want to create an original, interesting informative post that your intended readers will find valuable and impressive. Be sure to include at least one photo to add interest