Question: this is the question 1. How would you classify each of AHIs business portfolios using the BCG matrix? 2. How would you allocate the $250m
this is the question
1. How would you classify each of AHIs business portfolios using the BCG matrix?
2. How would you allocate the $250m investment across the SBUs?
3. How useful did you find the BCG matrix in helping allocate the $250m investment?
4. Are there circumstances where the BCG matrix could be misleading (that is, suggest an investment in a low potential SBU for instance)?
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