This is the simplest and least expensive type of kayak. The seats are up higher, so these kayaks are easier to get into. They are generally sold with few accessories.

These kayaks are great for beginners. Even children can use them on calm waters dise to the shore. Older people also like them because they require less effort to get in and out of$,$ and their light weight makes them easy to carry.

Which generic competitive strategies makes the most sense considering the needs of customers who are most likely to buy this kind of kayak?