Question: .This journal entry involves Chapter 11: Product, Branding, and Packaging Decisions. Specifically, this entry focuses on Exhibit 11.1 Product Complexity on page 252. Read LO
.This journal entry involves Chapter 11: Product, Branding, and Packaging Decisions. Specifically, this entry focuses on Exhibit 11.1 Product Complexity on page 252. Read LO 11-1 Describe the components of the product starting on page 252 before answering the questions.
each question just write 50 world
this journal is for the iPhone 12 mini
1.As it relates to your selected good, identify what you believe to be at least two of the basic product-solving benefits (core customer value) that consumers are seeking when they purchase this good. In other words, what are consumers looking for the product to do for them?
(2)Focusing on the first benefit you listed as related to the core customer value, name and discuss two ways your actual good and its associated/augmented products help provide this specific benefit.
(3)Focusing on the second benefit you listed as related to the core customer value, name and discuss two ways your actual good and its associated/augmented products help provide this specific benefit.
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