This key section is to analyze the LVMH $($Louis Vuitton, Moet, Hennessy$)$ company's end users. The primary focus is to understand who $($consumers$)$ buy your selected firm products and how the $$who$($consumers$)$ buys affects your selected firm channel strategy. Clearly identify LVMH$$s end users, segmentation, and target market in terms of the consumers who are most likely to buy their products or services. It must include as much detailed information and go into depth about LVMH$$s end$-$user.

When a firm develops a marketing channel strategy, they start with the end$-$users; it is the end$-$user who holds the $$power of the purse$.$ Therefore, firms need to know the nature of end$-$user demands, and not only what end$-$users want to consume, but rather how they want to buy and use the products or services being purchased.

Therefore, the analysis must include as much detailed information and go into depth with information such as$,$

Name of each segment to capture its identifying characteristics

$1.$Who they are

$2.$Age, income

$3.$Geographical location$($s$)$

$4.$Specific target population size

$5.$End users$$ decision about where or from whom they purchase a product $($or service$)$ depends not just, on what the end$-$user is buying but also on how the end user wants to buy

$6.$Describe how the product or service can be bought is called service outputs. Formally, service outputs are the productive outputs of the marketing channel; over which end$-$users exert demand and preference influences

$8.$What motives end users to buy

$9.$Psychographics$/$ lifestyles, which include consumers$$ activities, interests, opinions, etc.

$10.$Which channel benefits end$-$user value most