Question: This mini-case is based on APPRENTICE season Three, Episode One. In the episode, two teams compete to promote the new Burger King Triple Cheese Burger
This mini-case is based on APPRENTICE season Three, Episode One. In the episode, two teams compete to promote the new Burger King Triple Cheese Burger (TCB). The objective is to sell as many TCBs as possible. However, both teams still need to serve customers who order the ordinary burgers (OB), though the profits of OB sales are not counted for their competition. The two teams are Team Magna (Booksmarts), consisting of ten members with college degrees, and Team Networth (Streetsmarts), consisting of ten high-schoolers. The result of the competition is that Team Magna lost to Team Networth. In this homework you need to analyze Magna's operations to see what went wrong. The diagram below shows Magna's process flows and staffing of Burger King's indoor operations.
Fill in the capacity and implied utilization (IU) rates for the process with outdoor marketing during 11am -noon in the following table. Resources at... Capacity (Burgers/Hour) Implied Utilization (%) TCB Introduction & Order Receiving [ ____________ ] [ ____________ ] Cooking TCBs [ ____________ ] [ ____________ ] Cooking OBs [ ____________ ] [ ____________ ] Packaging [ ____________ ] [ ____________ ]
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