Question: The mini-case is based on a Case Study from 2020 about a custom foundation brand. The exam questions relate to different aspects of marketing of

The mini-case is based on a Case Study from 2020 about a custom foundation brand. The exam questions relate to different aspects of marketing of the brand "bareMinerals Made-to-Fit Fresh Face liquid foundation" (called BM/MtF in the questions below). This product is a liquid foundation cream which is custom-blended and unique for a user's skin color using the bareMinerals MADE-2-FIT app (origina

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