Question: This module introduces us to various tools that strategists use to evaluate a company's external environment including PESTEL, Five forces, Value Net, Driving Forces for

This module introduces us to various tools that strategists use to evaluate a company's external environment including PESTEL, Five forces, Value Net, Driving Forces for the Industry, Competitor Analysis (SOAR), and KSF analysis. Imagine that you run a business unit for a Fortune 500 company and you have $100,000 that you can spend on two of these tools. In other words you must make a Trade-off! Describe and explain your investment decision.

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