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Name Year Sec Score Date ASSESSMENT Multiple Choice: Read each statement carefully and select the best answer. Write the wHer of your answer. If no answer is found in the choices, write the correct answer. 1. It describes business activities involved in accomplishing specific marketing objectives within given time frame. It contains some historical data, future predictions, methods or strategies to achieve marketing objectives. a. Marketing Plan b. Time Bound C. Market Research d. Competition 2. SMART stands for Specific, Measurable, Attainable , Relevant and a. Time C. Trust b. Time Bound d. Truth 3. The process of assessing the viability of a new good or service through research conducted directly with the consumer. This practice allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product. a. Marketing Plan C. Market Research b. Time Bound d . Competition 4. The marketing plan should identify the organization's competition. The plan should describe how the organization will stick out from its competition and what will do to become a market leader. a. Marketing Plan C. Market Research b. Time Bound d. Competition 5. Useful to identify its internal strengths and weaknesses, as well as its external opportunities and threats. a. PEST Analysis C. Market Research b. Time Bound d. SWOT Analysis 6. It is a widely used strategic planning tool. It is used by many to identify the political, economic, social and technological factors that may have an effect on a project and its planning process. c. Market Research a. PEST Analysis d. SWOT Analysis b. Time Bound 121