. This needs to be completed about the watch company Garmin.

Company Overview:

Garmin Ltd. is a multinational technology company founded in 1989 and headquartered in Schaffhausen, Switzerland. The company specializes in GPS technology development for automotive, aviation, marine, outdoor, and sports activities. Garmin's products range from automotive GPS navigation systems, GPS-enabled sports watches, and fitness trackers to aviation and marine equipment.

4. SWOT analysis ( 300 words) SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis summarises the external and internal analyses undertaken, highlighting the critical issues the marketing plan must address. When the SWOT analysis is completed, the company clearly knows its focus for the next planning period. Rules to complete a swot - It is essential when constructing a SWOT not to introduce any new information. - Summarise what has already been analysed and discussed in the earlier part of the report. - A good SWOT will have 4 to 6 bullet points in each quadrant. - No in-text citation is required (as you have already cited it earlier in the report). - The source of information for the swot will be derived from the industry, category, product segment and brand analysis, as well as the micro-environment and macro-environment analysis and discussions. Once you've developed the SWOT table, you do not need to write anything further. The table should speak for itself. Checklist Have you: Included only information that you have discussed and analysed earlier in the report? Addressed SWOT from an internal perspective - such as: "what are we better at than our competitors?" and "what are we weakest at compared to our competitors?" Addressed the SWOT from an external perspective - such as: "What are the biggest trends in the micro and macro environments that our brand can take advantage of (opportunities)," and "What are the largest trends in the micro and macro environments that would threaten our brand, and therefore we need to defend our brand?" Paraphrased your findings into your own words