Question: this only one full question with different points please answer it by yourself thank you MARKETING YOURSELF HANDOUT (1) Planning Phase Situation Analysis Internal Assessment.
this only one full question with different points please answer it by yourself thank you
MARKETING YOURSELF HANDOUT (1) Planning Phase Situation Analysis Internal Assessment. What are your strengths and weaknesses? What can you do to enhance your strengths and minimize your weaknesses? What points of difference or competitive advantage do YOU have? If you don't have one, can you develop one? External Analysis. What are the trends in the environmental forces that could impact your job search and career development? These consist of sociocultural, economic, technological, competitive, and regulatory forces. Competitive Analysis. What type of background, experiences, strengths, and weaknesses do your competitors have? Market Analysis. What market segments (job opportunities) have you identified as having the best potential? How do you fit into these markets? [NOTE: This means doing some research and perhaps reading Appendix C in the textbook!] Focus and Goal Setting What are your objectives? Make them specific and measurable! What is your target market? Examples might be large public accounting firms, business- to-business sales, and marketing research for a consulting firm in Chicago, etc. Marketing Program Product. YOU. Know yourself well. Continually improve yourself. Understand how you can meet the needs of your target market prospective employers! Pricing. What salary and compensation package do you want? What are you willing to settle for? What's the average salary received by competitors in your target market? Promotion. Very important. Think about the buying process. How will you create awareness for yourself? What can you do to "break through the clutter" and get the opportunity for an interview? Your personal selling skills will be important for telephone contacts and face-to-face interviews. Probe to find out about the needs of the organization before that "sales call" and during the interview. Have your questions prepared. Place (Distribution). What channels have you developed to access your target market, such as associations, personal contacts, professors, etc? Do some careful research on these. Don't assume that intensive distribution is necessarily the way to go. Focus your efforts to those target markets that hold promise
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