This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low$-$cost supermarket. Next to each situation indicate the appropriate situation factor based on the reading at the end of this document. Your choices for situational factors are: Antecedent, Task, Physical, Temporal and Social. Briefly, justify why you chose a particular factor for a particular situation $($not more than one sentence$).$

Given below is a worksheet. You can work out your answers on this sheet and then key$-$in your final answers into canvas. DON'T UPLOAD THIS WORD DOCUMENT TO CANVAS. Write down why you are choosing a particular situational factor. You will need to remember that justification when you do the reflection document. Retain this copy of the worksheet for your future reference.

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Situation Which

Situational Factor? Justify your answer

$1$ You are rushing to get to an appointment and want to go in and out of a store to pick up something urgently.

$2$ You are very tired and want to go home and rest ASAP.

$3$ You$$re just buying a couple of things $($like bread and milk$).$

$4$ The convenience store is located just up the street from your dorm.

$5$ It$$s $3$ in the morning and none of the other shops in the area is open.

$6$ You$$re not in a good mood don$$t want to bump into someone you know at the low$-$cost supermarket.

$7$ You$$re out with the kids and don$$t want to take them on a $$big$$ shopping trip.

$8$ You$$re driving in a suburb you don$$t know and the convenience store is located right on the highway.

$9$ You just want to grab something easy to eat in the car and it is easier to pick up food at the convenience store.

$10$ You$$re filling your car with gas at the convenience store and your friend says he$/$she would like a drink.