Question: This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low - cost supermarket. Next to

This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket. Next to each situation indicate the appropriate situation factor based on the reading at the end of this document. Your choices for situational factors are: Antecedent, Task, Physical, Temporal and Social. Briefly, justify why you chose a particular factor for a particular situation (not more than one sentence).

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