This plan has to be based on the BIOMED CASE (100 Marks)

The communication plan should be designed to communicate the changes in compensation that BIOMED intends to implement. The communication plan should be designed to communicate the changes in compensation that BIOMED intends to implement. You should lay out the whole strategy for communication (a plan of all the communication that will take place to executive, management, and individual contributors about the changes) AND WRITE an introductory letter to the individual contributors that represent the first letter used to communicate the changes, keep in mind what you want them to know and do as a result of the communication along with how you want them to feel

Strategic Communication Plan Template

HR Event to be Communicated {in this case - Change in Sales compensation plan at Biomed}

• Company strategy if one exists.
• Audience(s) (Identify the audience or audiences that need to receive communication of the event or change) { Ill give you this one its the managers and the sales consultants.}
• Desired Behavior(s) or Change (Identify what people will do differently after receiving the communication)
• Objectives (Identify the objectives of the communication plan NOT the objectives of the new sales plan. The strategy and desired changes should indicate the objectives of the new sales plan. This is what you want to accomplish with your communications.)
• Challenges, Obstacles, or Sensitivities (Identify if there are some challenges to the proposed changes/event, or if there are obstacles that need to be addressed in the communication, or if there are sensitivities that should be taken into account in writing/designing the communication)
• Key Messages (Identify the 3 5 specific messages that need to be repeated in multiple communications). These are the messages that will help you achieve your objective for the communication plan.
• Tactics laid out in a timeline (Identify the multiple types of communications and key messages for each one: written letters, written emails, posters, video tapes, speaker notes for leaders, etc. You can pick fictitious dates that represent the duration of your intended communication plan.)

• Measurement and/or Organizational Payoff (Identify a measure for understanding the effectiveness of the event or change)