This problem does not require the use of data mining software and focuses on knowledge of concepts and basic calculations. on a minimum support of 20% of transactions and a minimum confidence of 50%, the table below shows the top 10 rules with respect to lift ratio. to the three decimal places.) Interpret these what a confidence of 51% means. selected transaction. A confidence of 51% means that for 51% of the transactions when a cooking book and biography are purchased, an art book is also purchased. transaction. A confidence of 51% means that for 51% of the transactions when an art book is purchased, a cooking book and biography are also purchased. Interpret these what a lift ratio of 1.10 means. A lift ratio of 1.10 means that for 10% of the transactions when a cooking book and biography are purchased, an art book is also purchased. transaction. A lift ratio of 1.10 means that for 10% of the transactions when an art book is purchased, a cooking book and biography are also purchased. (c) Based on these top 10 rules, what general insight can Leggere gain on the purchase habits of these customers? involving each of the respective item sets. involving each of the respective item sets. two rules involving each of the respective item sets. rules involving each of the respective item sets. involving each of the respective item sets. (d) What will be the effect on the rules generated if Leggere decreases the minimum support and reruns the association rules analysis? due to the lowered minimum support. Thus, the association rule may apply to [. I a valuable business opportunity. (e) What will be the effect on the rules generated if Leggere decreases the minimum confidence and reruns the association rules analysis? profit margin associated with the transaction, this may make the association rule| viable business opportunity