This problem does not require the use of data mining software and focuses on knowledge of concepts and basic calculations. with respect to lift ratio. A high value of confidence can be misleading, Any rule with cooking as the consequent will have high confidence because the confidence is 1.00 or 100%. This can be misleading because it provides no information and they could be interested in other types of cooking books. confidence 0.204=0.54 lift ratio 0.54=1.10 Interpret these what a confidence of 54% means. A confidence of 54% means that for 54% of the transactions when an art book is purchased, a cooking book and biography are also purchased. A confidence of 54% means that for 54% of the transactions when a cooking book and biography are purchased, an art book is also purchased. Interpret these what a lift ratio of 1.10 means. A lift ratio of 1.10 means that for 10% of the transactions when an art book is purchased, a cooking book and biography are also purchased. A lift ratio of 1.10 means that for 10% of the transactions when a cooking book and biography are purchased, an art book is also purchased. 2) Based on these top 10 rules, what general insight can Leggere gain on the purchase habits of these customers? item sets. sets. sets. respective item sets. This problem does not require the use of data mining software and focuses on knowledge of concepts and basic calculations. with respect to lift ratio. A high value of confidence can be misleading, Any rule with cooking as the consequent will have high confidence because the confidence is 1.00 or 100%. This can be misleading because it provides no information and they could be interested in other types of cooking books. confidence 0.204=0.54 lift ratio 0.54=1.10 Interpret these what a confidence of 54% means. A confidence of 54% means that for 54% of the transactions when an art book is purchased, a cooking book and biography are also purchased. A confidence of 54% means that for 54% of the transactions when a cooking book and biography are purchased, an art book is also purchased. Interpret these what a lift ratio of 1.10 means. A lift ratio of 1.10 means that for 10% of the transactions when an art book is purchased, a cooking book and biography are also purchased. A lift ratio of 1.10 means that for 10% of the transactions when a cooking book and biography are purchased, an art book is also purchased. 2) Based on these top 10 rules, what general insight can Leggere gain on the purchase habits of these customers? item sets. sets. sets. respective item sets