This project goes with the marketing simulation. Again, it can be done individually, or in a group. All student names, student numbers, and a description of their contribution are required on the title page. This needs to be put together as a document and should correspond to the simulation you present. A marketing plan does not need to have all the answers, but it does need to identify all the work to be done to (in this case) do the launch of the new shoes into the market. So while you may make up the market data you "researched" in the simulation presentation, in the plan document you need to identify how you will gather that data, what you want to learn, how you will get that data, who you think your primary customers might be, etc. Companies make the decision to fund new products and their marketing based on the plan, so your target reader is a senior executive with the ability to approve this and let you start work! This should be done in a word processor (your choice of Microsoft Word, Apple Pages, or Google Docs). There may be pictures and/or bits of spreadsheet data (tables or graphs) included. You need to cover all the same areas as in the marketing simulation and explain the choices made. As a result, this may run 10 pages or longer.

The plan (document) and the presentation (slides) go together.So they are about the same marketing campaign.