This project will utilize Google Trends data to examine consumer interest in different products or services over time and in various geographies. The objective is to pinpoint developing market prospects or sectors experiencing growing consumer interest that may be suitable for corporate expansion.

Key Components

Data Collection:

Use Google Trends to collect data on search queries related to the industry or product of interest.

Analyze regional and time fluctuations in search interest to detect trends.

Data Analysis:

Analyze search trend data to comprehend the evolution of customer interest in certain items or services over time and across various geographic locations.

Identify trends indicating a rise in market demand or growing popularity in particular areas.

Opportunity Identification:

Identify regions or market categories where consumer demand is increasing and present supply is insufficient based on trend research.

Assess the scalability of entering these markets based on the size and long$-$term viability of the interest.

Strategy Development:

Suggest a market entry or expansion plan that is in line with the recognized trends, emphasizing product or service positioning, marketing, and distribution channels.

Adopt online and offline strategies based on the product$/$service and target market.

Presentation and Reporting:

Utilize data visualization tools to visually display patterns and insights.

Create a report and presentation detailing the research results, methodology, and recommended plan.

Ethical and Practical Considerations:

Examine the constraints of utilizing Google Trends data, including the lack of demographic details and the difficulty in deciphering user intent.

Discuss the ethical implications of interpreting and applying data in business decision$-$making.

Learning Outcomes

Acquire the skill of utilizing Google Trends for conducting market research and analyzing trends.

Enhance abilities to recognize and assess market opportunities by analyzing customer search patterns.

Develop data$-$driven strategies for entering or expanding into new markets.

Improve skills in data visualization and presentation.

Guidelines

This is a graded assignment.

Submit your assignment by Monday before $12$:$00$ midday $($Lebanon time$).$ Remember: it may take several minutes to upload your file so leave yourself plenty of time. Late assignments will be penalized.