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Which of the following is NOT true concerning product purchases?

A$.$ Consumers may avoid a brand that clashes with their beliefs.

B$.$ People often purchase a product because they feel that its "personality" aligns with their own.

C$.$ The cultural impact of brands has little impact on our view of the world.

D$.$ A product brand tells potential buyers the cultural values of the company.

E$.$ A product brand tells potential buyers what the company does.