Question: This question is about the Gap model. Fill in the blanks. _________________ occurs if the customer's specification of a product's or service's quality is different

This question is about the Gap model. Fill in the blanks.

_________________ occurs if the customer's specification of a product's or service's quality is different to the _________________ __________________

________________ occurs when the communicated image of the product or service is different to the ________________ ________________ of the product or service

(Gap 4 , perception, Gap 1, organisation's, Gap 3, concept , quality, experience, specification, Gap 2, actual )

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