This question is based on a thorough explanation, no math is required. Develop the explanation based on SB2 as displayed in the graph. All the information required is displayed with the use of graph.

1a. Choose one, SB1 or SB2, and explain why. (0.5 pt) (Hint: think like a mandarin consumer) 1b. Develop a position map based on the sensory evaluation results and develop a marketing message to advertise the sugar belle. (0.75 pts] 2. Develop a brand-ladder (attributes->functional benefits-> emotional benefits) to communicate its key attributes and benefits to consumers. [0.75pts) Notes: Just-About-Right (JAR) scales are used for each sensory attribute. The percentage of consumers indicating that the attribute is "just about right" was calculated and reported in this table for each fruit. SB1 SB2 Clementine (aka cuties) Murcott (aka Florida honey) Shape 39% 18% 4% 18% 79% 64% 71% 64% Size 25% 28% 29% Aroma 29% 43% 57% Color 79% 68% 7% 89% 11% 11% Ease of Peel 32% 39% 71% 79% Juiciness 7% 75% 36% 25% Number of seeds 50% 57% 50% 57% Acidity 32% 25% 64% 61% Sweetness