Question: this question is for a marketing class Chain Ratio Analysis is simply a way in which we can estimate the size of a market or

this question is for a marketing class

this question is for a marketing class Chain

Chain Ratio Analysis is simply a way in which we can estimate the size of a market or sales potential by factoring down a population from the largest grouping to the segment of interest. Consider the following: 200 Million Total Adult Population Males (50%) Cigar Smokers (20%) Smoke Dominican Cigars 10%) Buy Cigars On Line (20%) Average Cigars/Week (3) What is the size of the target segment that buys Dominican Cigars online? How big is the market for Dominican Cigars bought online. That is, what is the total annual sales potential for Dominican Cigars bought online

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